BestOfGeeks: Mobile user acquisition fraud: Are mobile developers doomed? 

Mobile user acquisition fraud: Are mobile developers doomed?


Youssef Elarabi
  • Technical Writer
  • Electronique
  • Founder and CEO
  • Blogger and IT Analyst
2016-04-24 21:22:44

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Mobile user acquisition fraud: Are mobile developers doomed?

Just like ants to a have a picnic, the extraordinary success of the mobile iphone app market has attracted con performers looking for the least complicated way to snag a piece of the cake. As the mobile iphone app market continues to increase, their nefarious schemes -- including bots, invisible advertisements, stacked banners, "tricky" links, and install farms -- are becoming more sophisticated.

Joshua Seufert, VP of end user acquisition at Rovio Entertainment, the creator of Upset Birds, says their company is generally affected by the mixing of incentivized traffic into what's supposed to be purely non-incentivized traffic, and traffic re-brokering, where a network only will buy traffic from another network for one of their own customer's promotions.

"The problem, " Seufert says, "is how can you avoid it completely if really so pervasive? "

The response? You don't.

"It's almost the expense of doing business now, " says Seufert. "You accept that there are going to be some level of this type of fraud in a lot of advertising campaigns you run, especially with affiliate networks. very well The stop-gap solution is adjusting bids down to meet new estimated earnings margins.

Aiming to actually battle fraud in-house, as some companies have been doing for the last season or two, means you could wrap up exceeding what you're paying, he says -- unless you're a huge company, spending so much money that margin symbolizes a huge amount of absolute revenue.

The biggest issue developers face, Seufert says, is the ability cost of taking a step down. You could spend time aiming to identify or confirm fraud, and then petition the network for your money back. Or else you could go and make a ten percent border on new traffic. "It's an issue of how you focus your time and energy in the most beneficial way for the corporation, " this individual says.

That said, this individual adds, there are tools coming to market designed to discover fraud in a cost-efficient way, with respect to what if you're paying versus what if you're getting back. Adjust, for instance, just announced it is fraud prevention suite, and Seufert predicts that the fraud prevention market will carry on and grow rapidly over the coming year.

In the end, Seufert feels that the sky is firmly in place. "I think the challenge will be tackled by just the size of the market, inch he declares. The bogus percentages are becoming real money for the largest companies, and like most pain points, it'll spur real solutions in the close to future.

To find away more about identifying scam, eliminating it, and getting your money back, sign up for our free webinar, "Mobile user acquisition fraud: Just how to find it and how to fight it. "



This is what passive income is. in marketing
This is what passive income is. in marketing
This is what passive income is. in marketing

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