The race for who will take the lead in the next generation of automotive technology is on, and today Uber is kicking off a program that it hopes will help put it in pole position. Today, the transportation-on-demand behemoth is launching a new electric car service in the UK, in partnership with Nissan and China’s BYD, where it will offer leasing and purchase options for fully-electric cars (BYD E6s and Nissan Leafs) to its drivers, as well as include those vehicles in the mix of cars that it offers to passengers for journeys.
Uber is starting first with 50 vehicles in London and — if all goes as planned — it will expand the service to another UK city in coming months, and projects to have “hundreds” of all-electric vehicles on the roads in the UK by next year.
The partnership plays on some earlier forays that Uber has made into adding electric vehicles into its fleet. These include a trial that Uber started last year in Chicago, also with BYD, to offer electric cars as part of its UberX service, which offers rides in smaller, private-style vehicles for a lower cost than Uber’s higher-end tiers. An Uber spokesperson tells us that Uber is aiming the UK service at the same tier of users. We have asked how the Chicago trial is progressing and will update as we find out more.
There have been other electric car projects from Uber as well: they include a one-month trial earlier this year in South Africa, which has already ended. And in Portugal earlier this year, Uber also trialled an electric car service called Uber Green for three months. (Again, we’ve asked Uber for an update on these two as well.)
The difference with the UK project is that the cars will be part of the bigger mix of offerings, meaning as a passenger you might end up in an electric vehicle, or a Prius hybrid, or a more standard car.
Unlike some transport companies, such as Addison Lee in the UK, Uber’s fleet is not owned by the company itself but comes as part of its deals with drivers to use its platform. That, essentially, gives Uber has a mandate to encourage and vet vehicles on the platform, but ultimately rely on those drivers to have the initiative to upgrade. Uber says that some 60% of rides in London already take place in Prius-style hybrid cars.
As with the other projects, Uber’s working with other groups to monitor the progress of its electric car service. The Energy Saving Trust (EST) will run a study “into the feasibility of running large numbers of electric private hire vehicles in the UK. In particular, the EST will research the experience, driving patterns and economics of private hire drivers using electric cars, and the capacity of London’s current network of charging points to support these vehicles.”
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