BestOfGeeks: Twitter trouble intensifies managing director Parminder Singh quits 

Twitter trouble intensifies managing director Parminder Singh quits


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Noredine BAHRI
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2016-11-03 11:34:03

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Twitter trouble intensifies managing director Parminder Singh quits

Parminder Singh, Twitter’s managing director for the India, Southeast Asia, and Middle East North African region (INSEA/ MENA), announced on the microblogging site that he has quit from his post after a period of three years to “move on to new passions.” Parminder’s exit comes barely two days after Twitter India head Rishi Jaitly announced his resignation.

“We thank Parry for his contributions and leadership over the past three years at Twitter. He has been instrumental in setting up a strong business foundation across Southeast Asia, India and MENA, including some of our most promising emerging markets,” a statement from Twitter said.

Parminder joined Twitter in November 2013 from Google, where he was the managing director for display solution sales for the APAC region. He has also worked at IBM and Apple. At Twitter, Parminder led the business in Southeast Asia, India and Middle East, and North Africa.

Parminder also explained how Twitter is restructuring its INSEA/ MENA activities in a series of tweets. The INSEA region will be aligned with APAC (Asia Pacific), while MENA will be aligned with EMEA (Europe, Middle East, and Africa). The former will be headed by Maya Hari, managing director South East Asia and India; the latter by Benjamin Ampen. A spokesperson for Twitter confirmed the move.

Taranjeet Singh will continue as Twitter’s business head for India and will work with Indian brand marketers and advertisers.

Parminder’s is the third such departure in a series of resignations, after Rishi, and Karen Stocks, MD of Twitter Australia, announced last week she was leaving the company as well. Shailesh Rao, VP of Asia Pacific, Latin America & Emerging Markets, had also quit Twitter in July.

In an earnings call last week, Twitter CEO Jack Dorsey had said that the company will cut about 9 percent of its global workforce as its quarterly revenue growth slowed down. The company will take a hit of about US$10-20 million in workforce restructuring charges. Twitter has also pulled the plug on Vine, a mobile video app where people share short video clips that play in a loop.

But it is hard to say if the two consecutive departures of Parminder Singh and Rishi Jaitly from Twitter India was related to the layoffs in Twitter’s Bangalore developer center in September. Most of the laid-off employees were part of ZipDial, an Indian startup Twitter had acquired.

These cost-cutting measures will also see a number of roles transitioning from its Hong Kong office to the regional headquarters in Singapore.

Source "techinasia.com"



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